ROYAL MARWAR COLLECTIONS — Startup Growth & Retail Business Development
Royal Marwar Collections is a Jaipur-based traditional fashion and retail business specializing in Rajputi dresses, traditional Rajasthani attire and ethnic clothing. The brand focuses on bringing traditional Rajputi fashion to customers through its offline retail stores and digital presence.
As a new offline retail startup, Royal Marwar Collections needed to establish its brand identity, attract customers and build recognition in Jaipur's competitive traditional clothing market.
The business needed a marketing strategy that could connect digital audiences with physical store visits.
Key challenges included:
- Building brand awareness from scratch.
- Growing an Instagram audience.
- Generating local customer enquiries.
- Increasing physical store visibility.
- Establishing a recognizable identity in the Rajputi fashion market.
- Expanding retail presence through physical stores.
Managed the business's marketing, digital presence and growth initiatives.
1. Digital Marketing & Brand Development
- Brand positioning and digital presence.
- Social media marketing strategy.
- Instagram account growth.
- Content and product promotion.
- Brand awareness campaigns.
2. Instagram Growth
- Instagram marketing and audience development.
- Product-focused content strategy.
- Customer engagement.
- Organic brand visibility.
- Building a community around traditional Rajputi fashion.
3. Local Business Marketing
- Local customer acquisition.
- Google Business Profile visibility.
- Store discovery and location promotion.
- Digital-to-offline customer engagement.
4. Business Development & Operations
- Business growth planning.
- Marketing coordination.
- Retail business development.
- Support for expanding physical retail presence.
5. Offline Retail Expansion
- Supported the growth of the physical retail business.
- Helped establish a presence across two shops in Jaipur.
- Connected digital marketing efforts with offline retail growth.
Business Locations
Result- Grew Instagram presence to 8,000+ followers.
- Expanded the business to 2 physical retail shops in Jaipur.
- Achieved these milestones within approximately 1.2 years.
- Established digital brand visibility for a traditional Rajputi clothing business.
- Built a connection between social media marketing and offline retail presence.
- Supported the growth journey of a new retail startup.
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